Case Study

Warner Music

Managing Director, Warner Music
Gerald Ang, Managing Director, Warner Music Group

Service

Executive Search

Industry

Entertainment

Location

Singapore

Situation

  • In Asia, Warner Music is a leading music company and record label, with a solid regional business linking into a global network 
  • Given the evolution of the music industry, digital is a key driver for business growth, with one of the top priorities is to build and broaden a sustainable digital ecosystem 
  • Seeking a MD to drive company’s growth, sharpen the digital strategy and roadmap, develop and deepen strategic partnership with significant digital platforms 

Challenge

  • Deep understanding of market dynamics in the digital sector and be able to strategically develop and broaden partnerships with key players in the market 
  • A seasoned executive with digital marketing experience, can maximize the opportunity arising from the company’s artist rosters with innovative marketing campaigns  
  • Act as a catalyst for organizational change and influence others to translate vision to action  

Result

  • Gerald Ang is a proven digital leader of the marketing function across sectors of media & entertainment, consumer electronics/mobile, companies including Discovery Networks, UOB and BlackBerry. He has worked in digital marketing across SEA, involved utilizing influencers, putting on events, as well affiliate content partners. Gerald has a huge passion for and is heavily involved in music industry, as a part time DJ and supporter of grassroots music movements.

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