Case Study

ASM Global, EVP Europe

Helping ASM Global find a new EVP to lead Europe

Chris Bray, EVP Europe, ASM Global

Service

Executive Search

Industry

Entertainment

Location

London

Situation

  • The previous incumbent was highly thought of and respected in the industry and was leaving behind a significant void.
  • The merging of SMG and AEG Facilities to form ASM Global was still relatively recent and the amalgamation of the two business cultures was a high priority for the business.
  • ASM were looking to diversify their business model to incorporate a range of new, but complementary, revenue streams.

Challenge

  • A relatively shallow talent pool in natural competitors to ASM Global
  • Attracting appropriately qualified candidates from adjacent industry lanes who could make a genuine impact in the role
  • A wary candidate pool who, post covid, were nervous of joining the live entertainment industry.

Result

  • Chris Bray, previously the UK CEO of contract caterer Sodexo – Sport and Leisure, successfully appointed into the role of EVP Europe.

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